BlogYou see it everywhere this time of year, that white flaky stuff. No, not snow, I’m talking about your skin, your dry, flaky, itchy skin. Dry skin is a very common problem, and is often exacerbated during the winter when we tend to spend more time indoors with humidity-sucking heaters. Dry skin knows no economic or cultural barriers. It occurs at all ages and in people with or without other skin problems. It’s annoying, unattractive and can even be downright painful. So what’s a harried mum to do? We are already way too busy to divert our schedules to include scratching time.